Notes on AI visibility
Articles about how AI assistants choose which brands to recommend.
Does blocking GPTBot affect visibility in ChatGPT?
GPTBot, OAI-SearchBot and ChatGPT-User are not the same thing. Which one removes you from ChatGPT search answers if you block it, and which one is only about training? We explain based on OpenAI's own documentation.
Read →How do I see ChatGPT traffic in Google Analytics?
What does utm_source=chatgpt.com mean, and what does the AI Assistant channel in GA4 count and not count? Steps to find visits from ChatGPT and other assistants in Google Analytics 4.
Read →Why doesn't Gemini mention my brand?
If Gemini mentions your competitors but not you, the first place to look is Google's own infrastructure: the index, the Google-Extended setting and your business profile. We explain how to narrow down the cause step by step.
Read →What is Google AI Mode, and what has changed for brands?
Google AI Mode and AI Overviews started rolling out in Turkey on February 18, 2026. How do they work, what does Google ask of your site so it can appear, and what should brands track? We explain it based on Google's own documentation.
Read →How to get your company on "best of" lists
AI answers are often fed by "best X" list pages. How do you find which lists you need to be on, and what do you send the page owner? We explain it step by step.
Read →How do you choose an AI SEO tool?
Seven questions to ask when choosing a tool that measures your visibility in ChatGPT, Gemini and Perplexity. Check how accurate the measurement is before you look at the price.
Read →How do you do GEO (generative engine optimization)?
GEO is the work of getting your brand mentioned in ChatGPT, Gemini and Perplexity answers. A simple six-step working order, from measurement to page text.
Read →How to measure your brand's AI visibility
How often do ChatGPT, Gemini and Perplexity mention your brand? The right question list, repeated measurement and the four metrics worth reading.
Read →Where does ChatGPT get its information?
ChatGPT builds its answers in two ways: what it learned in training and what it reads on the web at that moment. For brands, what matters most is which pages it reads.
Read →Why doesn't ChatGPT recommend my brand?
If ChatGPT mentions your competitors but not you, the cause is usually one of five things. Here is how to tell which one it is, step by step.
Read →See where you stand today
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