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How do you track brand mentions in Gemini?

AIShortlist asks Gemini your buyers' questions every week and records whether your brand was named, in which position, who was named instead and which pages Gemini cited. The same questions also go to ChatGPT and Perplexity.

What do you see for each question in Gemini?

  • Whether Gemini recommended your brand, only mentioned it, or did not name it at all. The dashboard shows three levels: Recommended, Knows you, Not mentioned.
  • If recommended, your position in the list.
  • The sentence your brand appears in, and the full text of the answer.
  • The other brands named in the same answer.
  • The pages Gemini cited while building the answer.
  • Your Gemini mention rate week over week, in its own column next to ChatGPT and Perplexity.
Question and engine table with ChatGPT, Gemini and Perplexity columns
Sample data. The brand is fictional.

How is Gemini measured?

Questions go through Google's official Gemini API with grounding in Google Search turned on. Sources come from the grounding sources in the API response; they are not guessed from the answer text.

Each question runs alone, in a clean session. A short instruction, the same on every engine, is added at the end: rely on current web sources, name specific brands, answer as a numbered list. That keeps Gemini's answer comparable with ChatGPT and Perplexity.

We suggest the questions after reading your site; you edit and approve the list. Nothing is measured without your approval.

Limit: this is not identical to what a signed-in user sees in the Gemini app. Account, location and the model of the day can change the answer. Details: methodology.

Does Gemini tracking cover Google AI Mode?

No. Gemini, Google AI Mode and AI Overviews are three separate products and can answer the same question differently. AIShortlist measures Gemini today; Google AI Mode and AI Overviews are not measured. Gemini tracking does not stand in for them.

We explain what AI Mode changed for brands in a separate article: What is Google AI Mode?

Why track Gemini separately?

Engines answer the same question with different brands because each runs its own search and reads different pages. Gemini grounds its answer in Google Search results. So a brand named in ChatGPT may not appear in Gemini at all.

In the dashboard each engine has its own column and its own score. You see which engine you are missing from and order the work accordingly.

What do you do if Gemini does not mention you?

Alongside the measurement the dashboard shows the work; everything is ranked in one to-do list.

Scope and plans

Gemini is included in every plan at no extra charge. The free trial measures 10 questions once on three engines, with no card. Paid plans measure weekly: Lite 10, Starter 25, Growth 50, Pro 150, Agency 500 questions. Questions can be in English or Turkish today.

A recommendation is never guaranteed.

Related pages

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