What do you see for each question in Perplexity?
- Whether Perplexity recommended your brand, only mentioned it, or did not name it: Recommended, Knows you, Not mentioned.
- If recommended, your position in the list.
- The sentence your brand appears in, and the full text of the answer.
- The other brands named in the same answer.
- The pages Perplexity cited, and the "best X" list pages among them.
- Your Perplexity mention rate week over week, in its own column.
How is Perplexity measured?
Questions go through Perplexity's official API with web search on. Sources come from the search results and citations in the API response.
Each question runs alone, in a clean session, with a short instruction at the end asking for a numbered list. We suggest the questions after reading your site; you approve the list.
Limit: this is not identical to what a user sees in the Perplexity app. Each question is asked once per measurement; one measurement is a sample, so read the trend over weeks. Details: methodology.
Why do sources matter so much in Perplexity?
Perplexity lists the pages it read in every answer. That shows where the work starts: when your brand is missing from the answer, it is usually missing from those source pages too.
The Sources screen collects these pages, separates the list pages among them and shows whether you are named on each. On paid plans every list page gets an action plan with who to write to and a draft email.
Details: AI citation analysis.
What do you do if Perplexity does not mention you?
- Follow the action plan to get onto the cited list pages: How to get your company on best-of lists
- Use the AI bot access checker to confirm PerplexityBot and Perplexity-User can read your site.
- Take the paragraphs to change and the missing sub-topics from the dashboard; suggestions use only facts already on your site.
Scope and plans
Perplexity is included in every plan at no extra charge. The free trial measures 10 questions once on three engines, with no card. Paid plans measure weekly: Lite 10, Starter 25, Growth 50, Pro 150, Agency 500 questions.
Google AI Mode and AI Overviews are not measured. A recommendation is never guaranteed.